Unisom

 

I designed and directed these four 15 second spots for the US sleep aid brand Unisom, addressing some of the challenges and joys of lockdown life.

 
unisom_chars_AE.png
 

The project was produced at Partizan, and I worked with Nerdo Studio to realise the combination of 2D characters and intricate ‘paper craft’ 3D sets.

 
 

The spots all hinge (quite literally) on a night-to-day transition, so I came up with a rotating stage mechanism to handle this. Below are some of the pitch visuals I created to communicate the concept and tone I wanted to aim for.